How We Helped a New Agent Build Her Business from Scratch Using Lofty

One of the things I enjoy most about this work is seeing what happens when an agent gets the right tools in place from the very beginning.  This is the story of one of our clients — Abigail — who came to us as a brand-new agent at Coldwell Banker West and is now their Operations Manager.

Where She Started

When Abigail first reached out to Reezy, she had just gotten her license and was figuring out how to build a business from zero.  No existing database, no established brand, no website — just a lot of drive and a willingness to put in the work.

We set her up with a Lofty subscription, built her a custom website, and walked her through how to use the CRM to manage her early leads and stay in front of her sphere.

What Made the Difference

The biggest thing Lofty did for Abigail was give her a system.  Instead of trying to remember who to call and when, her CRM was doing that work for her.  Automated follow-up sequences kept her in touch with leads.  Her website was generating inquiries.  And whenever she hit a technical question, she knew she could pick up the phone and get a straight answer from us.

That last part matters more than people realize.  Having a tech partner you can actually reach — not just a help desk ticket — makes a real difference when you’re trying to build momentum.

Where She Is Now

Abigail built her sales record, earned recognition within her brokerage, and stepped into the role of Operations Manager for her real estate team.  She’s still a Reezy client today.

We’re proud to have been part of her journey.  If you’re just getting started — or if you’ve been in the business a while but feel like your technology isn’t keeping up with you — reach out.  We’d love to help you build something similar.